![]() ![]() And while it was built purely for Salesforce, the company is open to expanding its horizons in the future. In its short life, Scratchpad has managed to amass a pretty impressive roster of customers, including Adobe, Autodesk, Box, Snowflake, Splunk, and Twilio. Scratchpad is ultimately looking to reduce the hours wasted on admin. “The unfortunate reality is Salesforce is a phenomenal database but is not user friendly for salespeople to actually use,” he said. #SCRATCHPAD SALESFORCE UPDATE#Alternatively, they may just “stick with the status quo,” as Salehi puts it, and update records directly in Salesforce. While workflows vary greatly between Salesforce customers, many users will keep notes or to-do lists in separate documents, such as Word, Excel, or a Google Doc, and then copy/paste the relevant text into Salesforce. Very few extend to the user interface, so they are not optimized for end users.” Many of these extensions are primarily at the database layer of Salesforce. In fact, we see a negative correlation between extensibility and end-user adoption. “It is why you see implementations of Salesforce with all sorts of customizations and extensions, and yet adoption of those customizations remains very poor. “Usability is what matters most for revenue teams,” he said. So isn’t what Scratchpad is now offering already possible through other integrations? Not so, says Salehi, who explains the issue isn’t so much extensibility as it is usability. Salesforce’s success over the past couple of decades is in large part due to its partnership ecosystem, with countless third parties building highly successful businesses off its back. In fact, Salesforce CEO Marc Benioff coined and trademarked the term “App Store” and registered the domain before gifting it all to Steve Jobs ahead of Apple’s venture into the world of smartphones. Salesforce is already a fairly extensible platform, with AppExchange offering a ton of integrations with third-party enterprise applications. The user then logs into Scratchpad using their Salesforce credentials. In terms of deployment, users can either add an extension to Chrome or go through a dedicated web app in any other web browser. #SCRATCHPAD SALESFORCE FREE#Scratchpad operates a software-as-a-service (SaaS) business model, with tiers ranging from free to the $39 per-user team plan and up to the business plan, which comes with customized pricing. “Or if you’re looking at your calendar for an upcoming meeting with a customer, you can access all of your relevant Salesforce information related to the customer directly from the calendar event without having to switch tabs to Salesforce.”Įlsewhere, Scratchpad is designed with collaboration in mind, enabling users to share sales notes with other members of their team - so if a sales executive finalizes a deal, all notes can be easily passed to the customer service team. “If you are searching for a prospect on LinkedIn using Google Chrome, you can simply use Scratchpad search to see if the prospect is already in your Salesforce instance and if that person’s details need to be updated,” Salehi explained. ![]() #SCRATCHPAD SALESFORCE SOFTWARE#The company announced a $33 million Series B in January, and this announcement is at least partly about putting that money to work to expand the capabilities of the product to give it more of a platform feel.Scratchpad also offers a search interface that enables users to search for accounts, contacts, leads, notes, and more - this includes content stored in Gmail, Google Calendar, Slack (which Salesforce is on the cusp of buying for $27.7 billion), or the web. Scratchpad is a sales enablement software that helps businesses update the Salesforce pipeline and work daily to-dos. The customer can build them in a simple workflow engine called the Scratchpad Notifications Builder, and Salehi sees this as the first step in helping sales teams build workflows that make sense for how they work. The notifications that a salesperson sees are customizable. ![]() And the big differentiator is that not only does it give them those notifications, but it gives them a very fast and easy way to take action on them,” he said. So it’s a container that holds all your important notifications and alerts. “We came up with this concept of the first inbox for sales. Where does it make sense to put in the most effort and what do I need to do next to make it happen? He said that the startup began to explore how it could cut through that noise and surface the information that matters most to salespeople, typically that’s those deals they can close the fastest. It’s causing a ton of work,” Salehi explained. ![]() “They’re just being bombarded with notifications, these alerts, and they’re causing distractions or breaks to their flow. ![]()
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